Marissa Carter’s guest blog on building her brand Carter Beauty

After lots of hard work, my Carter Beauty range has officially arrived! Our motto at CBHQ is never do anything by halves and you’ll see that Carter Beauty is anything but half. With a whopping 103 make-up bag must-haves, Carter Beauty has everything you’ll need for a full face. From long lasting, jet black gel liner to high pigment, easy to blend shadows and colour pop matte lipsticks, we have something for everyone.

We’ve taken the award-winning ‘by Marissa Carter’ brand you know and love and we’ve evolved. That said, we’ve maintained the best bits that our customers love. Just like Cocoa Brown, Carter Beauty is cruelty-free (we’re proud members of Peta’s Beauty Without Bunnies), fuss-free (no complicated techniques here), and value for money. How much? You ask? Think bang for your buck… Carter Beauty ranges from €3.95 to €14.95. Our mantra is, beauty shouldn’t leave you broke…

As with Cocoa Brown, I’ve been involved in the formulation of the products right from the beginning, ensuring that Carter Beauty combines professional quality with Insta-worthiness–because what good is pretty packaging if the product doesn’t pack a punch?

As for my personal favourites? I couldn’t live without the Carter Beauty Supreme Gel Liner. It’s so easy to use, jet black and lasts all day. I know it’s cliche but the products are almost like my babies, I love them all.

For updates, follow @carterbeautycosmetics and @allcarepharmacyirl on Instagram.

Try before you buy in store at any of the below Allcare pharmacies:

  • Allcare O’Connell St
  • Black’s Allcare Church Sq
  • O’Flynn’s Allcare Ardee
  • Roches Allcare Gorey
  • Normoyles Allcare Ennis
  • O’Connor’s Allcare Moycullen
  • Clearwater Allcare
  • Walsh’s Allcare Merrion SC
  • Hilton’s Allcare Dun Laoghaire SC
  • Blakes Allcare Celbridge
  • Cross Allcare Cork
  • Balbriggan Allcare
  • O’Reillys Allcare Fermoy